The Assistant Vice President for Communications & Media, in consultation with the Vice President, other AVPs in UCM, and senior university leaders and administrators, develops, implements, and manages strategic communications to support AU's institutional priorities and brand/reputation goals. Serves as a spokesperson for the University, and works with school, college, and unit leadership to coordinate communications activities. Leads the UCM communications team to implement the overall communications strategy.
The main responsibilities of this position include:
Develop, implement, and measure media relations and communications strategies and programs that support university goals, brand and reputational objectives, and the AU Strategic Plan
Identify events, faculty experts, students, and other university resources that will support positive coverage and enhance the reputation of American University
Consult with faculty members, deans, vice presidents, and other university administrators on public relations issues and strategies
Supervise the university's release of information to the media, draft statements and releases, manage internal review processes, and report on outcomes
Supports issues management activity and crisis communications
Fosters and facilitates a strong rapport with the news media to facilitate solid and responsible coverage of university, events, faculty, staff, students and programs
Manage the University Communications team. Drive a client-service model that enables UCM to provide strategic communications counsel and tactical support to the schools, colleges, and administrative units that advances university priorities and constituent-specific goals
Counsel university officials, including the President, on media opportunities
Respond to media inquiries regarding university policies, positions, programs, events, faculty, staff and students. Develop regular reports and manage assigned budgets
Normally performs their job indoors in an office environment
This position requires occasional travel as well as early morning, evening and weekend work to respond to breaking news, issues and crises
Position Type/Expected Hours of Work
Commensurate with experience
Required Education and Experience
Bachelor's Degree in Communication, Journalism and Public Affairs; or closely related field
10+ Years Progressive experience in media relations, campaigns, and/or public affairs.
3-5 years of management responsibilities
Demonstrated senior level management skills and capability with an emphasis on ability to plan and coordinate multiple complex programs
Ability to counsel senior executives
Excellent writing, editing and proofing skills
Demonstrated creativity and news judgment
A client-service approach to communications and excellent writing, verbal, and interpersonal skills
Mastery of social media best practices and monitoring tools, media relations and news distribution tools, web publishing/content management systems, and common office computer software programs (Outlook, Powerpoint, Excel, Word)
Experience and ability to work well and meet deadlines under pressure while handling multiple projects and issues
Excellent organizational and record keeping skills
Ability to research and understand the legal and political aspects of issues
Additional Eligibility Qualifications
Hiring offers for this position are contingent on successful completion of a background check
Current American University Employees:
If you are a current full-time or part-time staff member at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
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