Career Center

Public Broadcasting Atlanta (PBA) is seeking a Digital Marketing Brand Manager to be responsible for the 
development of content marketing and brand communications/advertising strategies and execution across 
digital channels, including the WABE.org website, social media (such as Facebook, Instagram, LinkedIn, 
blogs and YouTube), email/marketing automation and Google. This position also manages email marketing 
and marketing automation strategy and execution and contributes to overall Marketing Communications 
strategy, collaborating with the SVP of Marketing & Communications, other members of the Marketing 
team, WABE content creators, and member experience leads to ensure alignment with Marketing’s 
objectives, priorities and needs. 
Accountabilities: 
? Lead the development & execution digital marketing strategies and contribute to the development of 
plans that help deliver marketing objectives 
? Create and manage quarterly digital content calendars, according to channels and brand briefs 
? Manage content marketing strategy and execution across all channels, including website, social media, 
search engines and email marketing/marketing automation platform, to drive engagement with target 
audience 
? Manage the creative execution from inception through final delivery; ensuring milestones are met 
such as proofreading, internal approvals, legal review, and delivery of assets to publication/ media 
channel 
? Create demographic groups to tailor digital marketing efforts toward 
? Identify opportunities to acquire new audiences through digital efforts and lead development and 
management of audience experience/member experiences 
? Establish appropriate KPI goals and provide reports on metrics, including website and campaign 
performance, lead generation, and continually find ways to improve on those metrics through testing 
and new initiatives

Knowledge, Skills and Abilities: 
? Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business 
or related field 
? Minimum 5 years of experience in digital marketing, content marketing, email marketing, social media 
and/or community management 
? Experience owning digital production processes and workflows, including web, social and e-mail 
? Proven experience with Google Analytics, SEO and SEM 
? Experience with A/B testing to optimize digital/web content performance 
? Experience managing and leading improvement efforts with CRM/marketing automation platforms 
? Actively participates and has experience managing a wide variety of digital-marketing activities such as 
e-letters, community development and management, etc. 
? Understanding of popular social networks and digital platforms—design, functionality, users 
? Highly agile individual with proven ability to adapt in rapidly changing environment 
? Strong communication capabilities—excellent verbal, written, and presentation skills